Cisco acquires BroadSoft to Enhance Cloud Calling Portfolio.
BroadSoft is finally part of the Cisco family. At Unifi, we are thrilled about the new exciting perspectives this will bring to the Cisco calling portfolio.
Complete cloud collaboration portfolio.
It’s no surprise that more and more businesses are planning their migration to cloud communications and thanks to this acquisition, Unifi with Cisco and BroadSoft, will be able to provide an increasingly comprehensive, affordable and scalable range of business collaboration solutions. As the market leader in cloud unified communications, BroadSoft has more than 600 channel partners and a presence in over 80 countries. Their installed Unified Communications as a Service (UCaaS) base is more than 19 million business lines. They are by far the market share leader with about 45% of the installed base.
BroadSoft’s business model uses a service provider-led approach, selling to 25 of the top 30 service providers by revenue. And they work with other well-known brands that sell directly under their own brands as a software-as-a-service (SaaS).
Unifi Communications can provide your business with a full cloud portfolio, that includes unified communications, team collaboration, and contact centre solutions, with advanced mobility capabilities. With BroadSoft, we can now offer deeper integration with your service providers’ mobile network, enabling the world’s largest mobile telecommunications companies such as Vodafone to offer compelling mobile UC solutions to medium-sized businesses. Another example is Verizon One Talk, a unique industry-first solution that enables small businesses to share a single mobile number on both mobile and office phones.
We choose to work with Cisco to deliver the best collaboration products available in the market and bring value to our customers. For example Cisco Spark Calling will soon become Cisco Webex Calling and over time will be enhanced with BroadSoft’s BroadCloud calling capabilities.
While we have solutions for all segments, we specialize in small to mid-size businesses where cloud is already the preferred solution.
Our products will continue to evolve over time and offer an even more compelling value proposition to help you:
The combined breadth and flexibility of the Cisco and BroadSoft portfolios will help us to deliver only the right-sized solution for your business communications, extending the value of your existing investments and enabling your success.